Apps using infinite scroll must display session time and offer natural stopping points

Applications that use infinite scroll must show users how long they've been scrolling and provide clear moments to stop.

The Problem:

Infinite scroll is designed to eliminate natural stopping points. There's no "end of page" to prompt reflection. Hours disappear into feeds engineered to prevent you from putting your phone down. The design is intentionally addictive.

The Standard:

Why This Matters:

This isn't about banning features people enjoy—it's about informed consent. You should know how much of your finite life you're spending on an app. The current design deliberately hides this information because the truth would change behavior.