Dark patterns in user interfaces should be banned

The Problem

Dark patterns are deceptive design techniques that manipulate users into unintended choices: pre-checked consent boxes, hidden unsubscribe links, "confirm-shaming" copy, fake urgency timers, and interfaces where "Accept All" is a big button but "Reject" is tiny text.

The Standard

User interfaces must not use design techniques that manipulate users into unintended choices. Specifically prohibited: pre-checked consent boxes, hidden opt-outs, misleading visual hierarchy, fake scarcity, and confirm-shaming language.

Where It Exists

14+ U.S. states now explicitly prohibit dark patterns in privacy laws. A 26-country sweep found 40% of websites use dark patterns. The EU is investigating major tech companies for deceptive design. Civil penalties can reach $50,000 per violation.